2020 Vision Report

The year Covid-19 changed the game for B2B marketing & communications

In the most turbulent social and economic time in a generation, we wanted to understand the impact the Covid-19 pandemic has had on B2B marketing and communications, thinking about what needs to change, where priorities lie and the biggest learnings from an unprecedented period.

To do so, we polled 50 senior B2B marketing decision makers across the globe to gain both qualitative and quantitative insights, with intriguing results. We’ve seen marketing leaders show tremendous agility and an ability to quickly analyse their strategies in order to make necessary pivots, and our report demonstrates the shifts in strategy and execution being undertaken by leading industry figures. We hope you find the results insightful.